Branding is about
connection, and when done right —
it's emotional.
—Sharon Rhiney
Union Station Fashion Week Signage

Environmental Design

St. Louis Fashion Week 2014 signage concept, design, typography and illustration. The font was inspired by a 1960 hand lettering handbook.

WFA Billboard


One of several billboards in and around Saint Louis promoting Wells Fargo Advisors' philanthropy at Harris Stowe State University.

Interior bldg bridge window design

Interior environmental Design

The interior building design and signage were created to be eyecatching and interplay with the architecture while being unobtrusive to foot traffic.

George Floyd's Last Words

George Floyd's Last Words

His final moments
Rendered in bold black letters.
Designed to bring change

Higher res JPG here.

Ad for Fashion Week

St. Louis Fashion Week Ad

This full page ad uses diversity in stock imagery to promote St. Louis Fashion Week 2014. Ad ran in local media and magazines as part of the collateral for the Union Station Fashion Week event.

Empower Missouri

Empower Missouri Brochure

Empower Missouri is a social service, social justice advocacy group. Event cover was designed and illustrated with superhero comic strip as inspiration. Created with Adobe Illustrator. See the 2018 Empower Missouri brochure here.

Embrace You hair salon website

Embrace You Hair Salon

Photographs taken at Missouri Botanical Gardens were mixed with a selfie of the salon owner and some stock images. One-page responsive website was created using Webflow. Visit the website here.

University City design

U. City Design

It's my design for
University City.
This is where I live.

Logo Designs


Various logo designs, including Madzendesign, Fleur [medicinal cannabis], Farmhouse Arts and Gifts, and 314Yoga. More logos here.

Flag of STL design

Saint Louis Design

A design study
Using the Saint Louis flag
And Illustrator.

Social Media posts

Social Media Posts

Saving your bacon was created by merging several images. April is Autism Month was originally a black-and-white image. Both were reimagined with Photoshop.

Donut phone photo


Personal photo of a 1970s Western Electric "donut phone" framing a Mid Century Modern red chair. More photos here, and at Madzendesign on Instagram

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photo of Sharon in yellow jacket
photo of Sharon reflected in storefront window

About Me

A design creative with extensive experience as an in‑house designer in the corporate, banking, and nonprofit sectors. From planning to conception to completion, I seek to empower, listen, and create to launch powerful print, event, environmental, and web‑based designs.

Technical Skills

Adobe InDesign, Illustrator, Photoshop


After Effects








Contact Me

How may I help you,
with inhouse, studio, or
remote design needs?

Saint Louis, Missouri


Haiku and design by yours very truly Madzendesign in Saint Louis